WNBA Mobile App
New product features to accelerate WNBA app growth
Partnership: WNBA + Deloitte Digital
Role: Product Strategy, UX Writing, Development & Deployment Oversight (10-person team)
Scenario: The WNBA experienced a surge in popularity in 2024, but the app experience was not equipped to meet rising fan expectations. Deloitte Digital was brought in during the off season to rapidly ship new app features ahead of the upcoming season.
Goals: Increase League Pass subscriptions, improve in-app streaming capabilities, enable personalization, increase app store rating
Key Feature #4: “Tour the app”
In-app guided tour highlighting key new features
Role: UX Design, Oversight of final UI
Key Feature #1: “Ask the Queen”
AI-powered chat bot that users can ask about player statistics, game scheduled, and league news.
Role: Product Concepting, UX Design Requirements, Chat Bot Scoping, Client Pitching
Key Feature #2: New Onboarding Experience
Simplified, modern app onboarding experience where users to enable personalization and subscription growth
Role: Journey Mapping, Design Oversight, Implementation Strategy
Key Feature #3: Games & Watch
Live scores, games schedule, watch live on ESPN, box scores, play-by-play, etc.
Role: Use Case Mapping, Architecture Alignment, Development Oversight